It seems there a similar ingredients in contemporary vanilla churches:
- Good location
- Hip pastor with fashionable clothes
- Use of technology - videos, extra screens, light shows, fog machines
- Kids rooms designed by disneyland or rainforest cafe
- Starbucks
- Multiple services
- Class 101, 201, 301
- Small groups
- Colorful signage and bulletins
- Topical Sermon Series about current events or sex
I think (which means I could be wrong) that contemporary vanilla is the new traditional. As we shift from a modern to postmodern culture in 20 years there will be few churches that will be hymnal led singing or legalistic preaching. Instead people will be fighting to keep a certain style, technology, program or coffee brand.